ek778 Privacy Policy
How We Protect Your Personal Data
At ek778, protecting the personal data of every Bangladesh player is a core operational commitment — not an afterthought. This Privacy Policy explains precisely what information we collect, why we collect it, how it is used, and the rights you hold over your own data. We encourage you to read it fully before using the ek778 platform.
Our Privacy Commitments at a Glance
Six foundational commitments that define how ek778 handles personal data for all players across Bangladesh.
Data Collected for Clear Purposes Only
ek778 collects personal data solely for the purposes of account management, identity verification, transaction processing, customer support, and — where you have given consent — marketing communications. We do not collect data speculatively or beyond what is necessary for these defined purposes.
Your Data Is Never Sold
ek778 does not sell, rent, or otherwise commercially transfer your personal data to any third party for their own marketing or commercial purposes. Data is shared with trusted service providers only to the extent required to operate the ek778 platform and only under strict confidentiality obligations.
256-bit SSL on Every Session
All data transmitted between your device and the ek778 platform is protected by industry-standard 256-bit SSL (Secure Sockets Layer) encryption. This applies to every login session, every deposit, every withdrawal request, and every customer support interaction conducted via the ek778 platform.
Your Rights Over Your Data
As an ek778 player, you hold rights over your personal data — including the right to access a copy of the data we hold about you, the right to correct inaccurate information, the right to request deletion where applicable, and the right to withdraw consent for marketing communications at any time.
Defined Data Retention Periods
ek778 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and regulatory obligations. Account data is retained for a minimum of five years following account closure to comply with anti-money laundering record-keeping requirements.
Easy Opt-Out from Marketing
If you have opted in to receive promotional communications from ek778 — including bonus offers, seasonal promotions tied to events such as Eid, Pohela Boishakh, or BPL tournaments — you may withdraw that consent at any time by contacting our support team at [email protected] or by updating your account preferences.
1. Introduction & Scope
ek778 is committed to safeguarding the privacy and personal data of all players who use the ek778 platform, with particular regard to players located in Bangladesh. This Privacy Policy sets out in detail the categories of personal data we collect, the lawful bases on which we process that data, the purposes for which it is used, the parties with whom it may be shared, and the rights that players hold in relation to their personal data.
This Privacy Policy applies to all personal data collected through the ek778 website at https://ek778.io, any associated mobile-optimised web pages, customer support communications (including emails sent to [email protected]), and any other digital touchpoint through which a player interacts with the ek778 platform.
This Privacy Policy should be read alongside the ek778 Terms & Conditions, which govern the overall relationship between ek778 and its players. In the event of any conflict between this Privacy Policy and the Terms & Conditions on matters of personal data, this Privacy Policy shall prevail.
2. Data Controller
For the purposes of applicable data protection law, ek778 acts as the data controller in respect of the personal data collected from players using the ek778 platform. As data controller, ek778 determines the purposes and means by which personal data is processed. Where ek778 engages third-party service providers to process personal data on its behalf, those providers act as data processors and are bound by contractual data processing agreements that restrict their use of player data to the specific services they provide to ek778.
If you have any questions or concerns regarding the way in which ek778 processes your personal data, you may contact our data privacy team at any time at: [email protected].
3. Data We Collect
ek778 collects personal data across several categories, as described in the table below. We collect only data that is necessary for the stated purposes.
Categories of Personal Data Collected
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, national ID number, passport number | Registration & KYC verification |
| Contact Data | Email address, mobile phone number, residential address | Registration & account updates |
| Financial Data | bKash / Nagad / Rocket / Upay mobile number, bank account details, transaction history | Deposits, withdrawals & KYC |
| Technical Data | IP address, browser type, device type, operating system, session timestamps | Every platform visit |
| Usage Data | Pages visited, games played, bets placed, session duration, feature interactions | Active platform sessions |
| Communications Data | Content of emails, chat logs, and support tickets sent to ek778 | Customer support interactions |
| Marketing Preferences | Opt-in/opt-out status for promotional communications | Registration & account settings |
3.1 Special Category Data
ek778 does not intentionally collect special category personal data (such as data revealing racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) from players. If such data is incidentally disclosed within a support communication or submitted document, it will not be processed for any purpose beyond resolving the immediate support query and will not be stored beyond the retention period applicable to that communication.
4. How We Collect Data
ek778 collects personal data through the following means:
- Direct interactions: Data you provide when creating an account, completing KYC verification, making a deposit or withdrawal, contacting customer support, or updating your account profile.
- Automated technologies: Technical and usage data collected automatically when you access the ek778 platform, including through cookies, server logs, and similar tracking technologies (see Section 7 for details).
- Third-party payment providers: Transaction confirmation and payment reference data received from bKash, Nagad, Rocket, Upay, Visa, and Mastercard when you initiate a deposit or withdrawal.
- Identity verification partners: Where ek778 uses a third-party KYC service provider to assist in verifying your identity, that provider may return verification results and risk scores to ek778 based on the identity documents you submit.
- Anti-fraud and AML tools: Risk and compliance signals generated by automated screening tools that ek778 uses to meet its anti-money laundering obligations.
5. Purposes & Legal Basis for Processing
ek778 processes personal data only where a lawful basis for doing so exists. The table below maps each processing purpose to its applicable lawful basis.
Processing Purposes & Lawful Bases
| Purpose | Lawful Basis |
|---|---|
| Creating and managing your ek778 account | Performance of contract |
| Processing deposits and withdrawals in BDT | Performance of contract |
| Identity and age verification (KYC) | Legal obligation & performance of contract |
| Anti-money laundering and fraud prevention screening | Legal obligation & legitimate interests |
| Customer support and dispute resolution | Performance of contract & legitimate interests |
| Responsible gaming monitoring and intervention | Legitimate interests & legal obligation |
| Platform performance analytics and improvement | Legitimate interests |
| Sending promotional emails and bonus offers | Consent |
| Complying with regulatory record-keeping requirements | Legal obligation |
6. Sharing Your Data
6.1 Authorised Third-Party Processors
ek778 may share your personal data with carefully selected third-party service providers who process data on our behalf and under our instructions. These processors include payment processing partners (bKash, Nagad, Rocket, Upay, Visa, Mastercard), identity verification and KYC providers, cloud infrastructure and hosting providers, game content providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi), customer support platform providers, and fraud and anti-money laundering screening services. All such processors are bound by contractual data processing agreements that prohibit them from using your data for any purpose beyond the specific services they provide to ek778.
6.2 Legal Disclosures
ek778 may disclose personal data to competent legal, regulatory, or law enforcement authorities where required to do so by applicable law, court order, or regulatory directive. Such disclosures will be made only to the extent required and will be conducted in accordance with applicable data protection standards.
6.3 No Commercial Data Sales
ek778 does not sell, rent, trade, or otherwise commercially transfer your personal data to any third party for their own marketing, advertising, or commercial use. Personal data is a trust asset — not a commercial commodity — and ek778 treats it accordingly.
7. Cookies & Tracking Technologies
The ek778 platform uses cookies and similar tracking technologies to maintain the functionality of your session, remember your preferences, analyse platform usage, and — where you have consented — deliver relevant promotional content. The main categories of cookies used by ek778 are as follows:
- Strictly Necessary Cookies: Required for the ek778 platform to function correctly, including maintaining your login session, remembering your language preferences, and processing transactions securely. These cookies cannot be disabled without impairing platform functionality.
- Analytics Cookies: Used to collect aggregated, anonymised data about how players interact with the ek778 platform, including pages visited and features used. This data helps ek778 improve the player experience over time.
- Preference Cookies: Used to remember settings you have configured on the ek778 platform, such as display preferences or responsible gaming limits you have set.
- Marketing Cookies: Used, with your consent, to deliver promotional content and bonus offers relevant to your gaming activity on ek778. You may withdraw consent for marketing cookies at any time via your account settings or by contacting [email protected].
You may configure your browser to block or delete cookies; however, doing so may impair certain features of the ek778 platform, including session persistence and payment processing workflows.
8. Data Security
ek778 implements a layered set of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between players and the ek778 platform.
- Encrypted storage of sensitive personal and financial data at rest within ek778's secure server infrastructure.
- Role-based access controls ensuring that personal data is accessible only to ek778 staff and authorised processors with a legitimate need to access it.
- Regular security assessments and penetration testing of the ek778 platform infrastructure.
- Multi-factor authentication options available for player accounts to reduce the risk of unauthorised access.
- Comprehensive internal data handling policies and staff training programs covering data protection obligations.
Notwithstanding these measures, no internet-based platform can guarantee absolute security against all possible threats. In the event of a personal data breach that poses a risk to the rights and freedoms of affected players, ek778 will take prompt remedial action and notify affected players as required by applicable law.
9. Data Retention
ek778 retains personal data for no longer than is necessary for the purpose for which it was collected, subject to any longer retention period required or permitted by applicable law. The following general retention periods apply:
- Account and Identity Data: Retained for the duration of the active account relationship, plus a minimum of five (5) years following account closure, to comply with AML record-keeping obligations.
- Financial Transaction Records: Retained for a minimum of five (5) years from the date of the transaction, in accordance with applicable financial record-keeping requirements.
- Customer Support Communications: Retained for three (3) years from the date of the last communication, or longer where the communication relates to an unresolved dispute or legal matter.
- Analytics and Usage Data: Retained in aggregated or anonymised form indefinitely for platform improvement purposes. Non-anonymised usage data is deleted or anonymised within twenty-four (24) months of collection.
- Marketing Preference Records: Retained for the duration of the account relationship to ensure accurate application of your consent preferences. Where an account is closed, marketing preference records are deleted within ninety (90) days.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with ek778's internal data disposal procedures.
10. Your Rights
Subject to applicable data protection law, players have the following rights in relation to their personal data held by ek778:
- Right of Access: You have the right to request a copy of the personal data that ek778 holds about you, together with information about how that data is processed.
- Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal data that ek778 holds about you. You may also update many of your account details directly via the ek778 account panel.
- Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where no overriding legal basis for retention exists. Note that ek778 may be required to retain certain data beyond your erasure request to comply with legal obligations.
- Right to Restriction: You have the right to request that ek778 restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where processing is unlawful but you prefer restriction over erasure.
- Right to Data Portability: Where processing is based on your consent or performance of a contract and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
- Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
- Right to Object: You have the right to object to processing carried out on the basis of ek778's legitimate interests, including profiling for marketing purposes. ek778 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
To exercise any of the above rights, please contact ek778's data privacy team at [email protected]. We will respond to all valid data rights requests within thirty (30) days of receipt. In some cases, we may need to verify your identity before processing your request.
11. Children & Minors
The ek778 platform is strictly intended for adults aged 21 and above. ek778 does not knowingly collect personal data from individuals under the age of 21. If ek778 becomes aware that personal data has been submitted by a minor, that data will be deleted immediately and the associated account will be closed without delay. If you believe a minor has registered on the ek778 platform, please notify us immediately at [email protected] so that appropriate action may be taken.
12. Third-Party Links
The ek778 platform may, from time to time, contain references to the names of third-party game providers, payment partners, and other services. Where the ek778 platform integrates third-party content (such as game iframes from licensed game studios), those third parties may independently collect technical data from your device in accordance with their own privacy policies. ek778 is not responsible for the privacy practices of third-party game providers or payment processors and recommends that you review their respective privacy policies where applicable.
13. Policy Amendments
ek778 reserves the right to update or amend this Privacy Policy at any time. Where material changes are made to this Privacy Policy, ek778 will notify registered players via the email address associated with their account and/or via a prominent notice displayed on the ek778 platform prior to the changes taking effect. The date of the most recent revision is indicated in the "Last Updated" field at the top of this document.
Your continued use of the ek778 platform following notification of any amendments constitutes your acknowledgement of the revised Privacy Policy. If you do not agree to any amended version of this Privacy Policy, you should discontinue use of the ek778 platform and contact our support team to request account closure and data handling in accordance with your rights under Section 10.
14. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which ek778 processes your personal data, please contact us using the following details:
- Data Privacy Contact: [email protected] (plain text — not a clickable link)
- Response Language: English
- Support Hours: 24 hours a day, 7 days a week
- Response Time Target: All privacy-related queries will receive an initial response within 48 hours BST (Bangladesh Standard Time, UTC+6), with full resolution within 30 days.
This Privacy Policy was last reviewed and updated on 1 January 2026 and supersedes all prior versions. The current version is always available at https://ek778.io/privacy-policy.
Confident Your Data Is Safe with ek778?
Now that you understand how ek778 protects your privacy, explore everything the platform has to offer — from live cricket betting and slot games to our full casino experience. Your data stays private; your entertainment stays first-class.
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